20 percent of seafood is mislabeled, report finds

What is seafood fraud? Dangerous—and running rampant, report finds

In a test of fish bought in 24 states and the District of Columbia, Oceana found consumers weren’t getting what they paid for.

Though markets were one source of mislabeled seafood, fish bought in restaurants were the most likely to be fraudulently sold.

If you order a filet of snapper at a restaurant, you probably expect to be served snapper. But a new report suggests there’s a strong chance you’ll be getting something else.

Oceana, a marine conservation nonprofit with a recent history of studying seafood mislabeling, today published a new report on the state of seafood fraud in the U.S.

They found that 20 percent of the 449 fish they tested were incorrectly labeled. Orders of sea bass were often replaced by giant perch, Alaskan halibut by Greenland turbot, and Florida snapper by lavender jobfish, to name a few.

Oceana made headlines in 2016 by publishing a report finding massive seafood fraud on a global scale. Since then, NOAA created the Seafood Import Monitoring Program (SIMP), to track 13 species deemed at high risk of being fraudulently sold or sourced illegally.

None of the 13 SIMP monitored species were sampled.

“We wanted to highlight that there are other species other than the high-risk species,” says Kimberly Warner, a senior scientist at Oceana and one of the report’s authors.

To get a snapshot of how widespread the issue is, Oceana’s employees and volunteers took fish samples from 24 different states and the District of Columbia. Fish came from restaurants, seafood markets, and large grocery stores. Samples were then sent to a lab where DNA was analyzed.

Sea bass and snapper were the most commonly mislabeled species, and fish ordered at restaurants were more likely to be mislabeled than fish bought at markets or grocery stores. Mislabeling also occurred when cheaper, imported fish were sold as local catch and when farm-raised fish were marketed as wild caught.

“What we saw is that we still have a problem,” says Warner. “It’s a concern for everyone who eats seafood.”

A widespread issue
A 2013 Oceana study sampled more species and found mislabeling happened at a higher rate, 33 percent. The environmental group is one of many organizations looking at mislabeling.

Last December, the New York state attorney general issued a report on “disturbingly” high rates of fraud in New York supermarkets. It found that one in four fish sampled were mislabeled. Cheaper, less desirable fish were often sold in the name of more popular fish. Particularly concerning was the report’s finding that some substitutes were fish that contain higher mercury levels or come from less sustainable fisheries.

Last September, a crab vendor in Virginia pleaded guilty to conspiring to pass off foreign crab meat as Atlantic blue crab. Local news reports alleged more than 180 tons of falsely labeled crab meat was sold at large grocery chains like Harris Teeter.

In 2017, a study published in the journal Conservation Biology by researchers at the University of California, Los Angeles found that half the sushi sold in L.A. restaurants was actually not what was listed on the menu.

Marine ecologist Erin Spencer recently received a National Geographic Society grant to study how widely red snapper is mislabeled in southeastern U.S. states. She took samples sold at seafood markets, grocery stores, and sushi restaurants from North Carolina to Florida and found that most of her samples were not labeled correctly. Some of that may stem from confusion or miscommunication, she notes.

“Part of that is because the FDA says there’s only one species that can be called red snapper, but there are lots of other snappers that are red in color,” she says, noting that many species beyond snapper look similar, especially when cooked.

She also notes that red snapper is both commercially sold and recreationally fished, making it a coveted species. Though she wasn’t involved in the Oceana study, she says the group’s findings are consistent with her own research. 

Why does it matter?
Not knowing what fish is on your plate may present a health risk, says Warner.

Catfish farm-raised in Asia, for instance, isn’t subjected to the same chemical and handling regulations as domestically sourced catfish.

“You’re exposing your family to unknown risks from a health perspective,” she adds.

Of the seafood consumed in the U.S., more than 90 percent is imported. In some cases of seafood fraud, consumers trying to support local fishers were instead served fish from a foreign country. In Chicago, one commonly fished Great Lake species is the walleye. But instead of walleye, tests showed some consumers were served a freshwater species called zander commonly found in Europe and Asia.

“There’s a huge movement to eat sustainable seafood and as a consumer you’re trying to make really informed decisions,” says Spencer. “That only works if the fish are what they say they are.”

Understanding why a fish was mislabeled is difficult to quantify, Warner notes. Confusion of labeling laws, using common vernacular, or misidentifying a fish all likely contribute to some of the fish that are mislabeled.

“What we found time and again is most often what is substituted is something of less value,” she says, providing an economic incentive for illegally substituting fish.

Can we fix it?
The U.S.’s SIMP tracking program ends at the border—once the imported fish enters the U.S. it has little oversight. Warner says mislabeling is happening throughout the supply chain, but pinpointing exactly where is information they are still searching for.

In their report, the environmental group states: “Oceana recommends that all seafood—both domestic and imported—must be tracked from the fishing boat or farm to the plate.”

In Europe, where nearly a third of all seafood was once mislabeled, stricter labeling laws and consumer awarenesshas made that rate drop to just four percent. A number of groups and companies in the U.S. are trying to build out similar end-to-end tracking supply chains.

For consumers who want to ensure they aren’t eating mislabeled seafood, Spencer recommends learning more about where a fish is sourced, saying, “Take the time to learn what fish are in season in your area.”  


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