Marketing has always been complicated, but the levels of complexity reached over the past several years have brought us into an unprecedented ecosystem. With the explosion of advertising offerings, platforms and ways to reach consumers, it is no wonder there are seemingly endless points of view. The long-standing debates about the role of marketing in driving business performance has compounded with an ever-evolving ecosystem that includes traditional, new and constantly emerging forms of media. So, how can business leaders sort through the noise and distill fact from fiction?
Analytic Partners Senior VP Mike Menkes joins Ad Age Studio 30 to break down the trends, truths and actions business leaders should be focusing when planning for 2022 and beyond.